Portrait of India
India's Liberalization - A Boon or Curse
Part-3
EIC & MNC Media, Mind and National Control
Satyameva jayate-truth alone triumphs
Satyam vada – speak only truth dharmam chara – adapt dharma which is embodiment of truth
"Today the film makers (motion picture and television-added by author as an explanation) are the people who control the most powerful medium in the world, and art that can create ideals, change language or topple governments."
John Baxter in the Daily Mail (28th December 1995)
Introduction
Having understood that today MNCs are none other than EICs we ended the section-2 with the question as to why the largest ‘English speaking Indians’ never able to get hold of most of the public information available in many western capitals printed in ‘ENGLISH.’ In this part we try to answer the question. We try to trace the absolute control over available print media (news papers, wire services) exercised by EICs during the beginning of 20th century. In addition to this we also trace the MNCs control over media today-news papers, wire services, television, film industry. ‘The internet revolution’ is still developing from 1995 and still is exploding with no one in real control over it except within USA few corporations and governments in blocking undesirable information flow.
This will be followed by the summary of scientific studies made by many researchers on the utility of all media out lets. We especially focus on the destructive effects of television, video games and internet on individuals children in particular and society as a whole. This is the most potential medium that can destroy any society, community and nation and being used in the destructive way by MNCs, their local partners effectively for last 30 years in more than 20 countries.
These western researchers who hail from various disciplines like sociology, physics, applied psychology and host of other medical disciplines were never against technology. They only wanted to implement technology and its applications with a perspective of social progress, not as a tool in the hands of profit oriented corporations. A best example of such mindless technological adaptation is introducing internet in a village where the farmers’ needs bullock carts or bicycles.
Media growth started in an explosive way with the advent of 19th century. In the western nations International wire services started and spread beginning 1900. Motion pictures evolved in to full blown business from 1920. Radio became popular from 1935 and television from 1950. Personal computers took center stage from 1990 and the internet form 1995.
In India television never took off until 1980 and from 1985 with huge investments by central government in transmission towers it reached every village. Its initial purpose was of educational value. Since 1995 the internet revolution is taken the center stage in India also.
Media is an information sharing device. From going to library to read news we get to a stage where papers can be delivered to our house. From going to theatre to watch a movie we get movies at our house via television or internet. Apart from that in the west especially in America and Europe since past 30 years the medium of television was used and abused for political domination, information suppression, swaying public opinion, religious manipulation, spiritual fraud, behavior conditioning and mind control of populations.
According to researchers the very nature of human physiological scientific principles involved in viewing the presentation of information via television or video games/computer will lead to behavior conditioning and mind control. A very systematic and through study was made in the west regarding such abusive behavior conditioning, mind controlling aspects of television and efforts are made to create proper checks and balances. These abuses were resisted by public forums, private citizens and a systematic body of knowledge was developed to study the impact of such abuses, reasons for such abuses, and the required checks and balances needed to prevent such abuses. By studying this literature we in India, who are in the middle stages of this so called media revolution, can prevent the disasters of behavior conditioning, mind control and the resultant break up of family and social structure that occurred in America, Britain and other developed countries.
The main reason for media to become abusive from being an information sharing device comes from the very nature of huge investments involved in the process of establishing ‘technically superior’ media set up. Only governments or huge private corporations or organized religious systems like Christianity/Islam can invest such monies. Media then becomes a tool in the hands of government to retain political control or in the hands of corporations a tool to retain economic control thus to manipulate political control or in the hands of religious leaders to retain faithful, evangelize and convert heathens. Corporations, religious bodies and governments will suppress negative information, project positive information, discourage debate, hide research regarding adverse effects of products, and evade public scrutiny. All of which are the only known ways of understanding genuine facts of a given situation.
Media as a tool in the hands of ruthless profit seeking corporations with little respect to morals and ethics, such as EICs and MNCs, is much more dangerous to the human kind as they suppress most of the known research from being published which hurt their bottom lines. EIC sold opium as pain killers knowingly that it is one of the greatest addictive drugs. MNCs want to liberalize and sell 24 hour television and unrestricted internet usage as prerequisite for becoming a first world country knowingly that such measures will breaks up families, destroy societies, break down social order, erode ethical and moral values and destroys civilizations. They still do it because with television and internet it is proved that they would ‘effectively sell’ their good or bad products to billions to make a huge profits. Though the details of such scientific research is presented later in the article I just quote one such example of MNC suppression of facts using media.
An example of MNC control
During boom years of computer manufacturing in California (1980-1995) USA, all manufacturers used and still use millions of gallons of acids and solvents that are eventually disposed in toxic dumps or left to mix with water systems of the country, or released in to rivers. One such computer industry solvent trichloroethylene which was adjudged as a Cancer causing agent by EPA (Environmental Protection Agency) seeped in to the water systems of California. None of the computer manufacturers admitted the guilt but ‘supplied bottled water to millions of residents’ till the toxicity was cleaned up. No where in the American media controlled by hand full of corporations-news papers, television, radio-the report of such disaster came to light or even mentioned. Members of the communities affected organized themselves. But workers who work in the computer industry who are mostly from foreign countries and cannot speak English were most affected as they work daily with these chemical solvents. Women get miscarriages, infant deaths, abortions, hair loss and eventually cancer.
Ted Smith, Silicon Valley Toxic Coalition, Dr. Joseph La Don Chief of the division of occupational and Environmental medicine at the University of California concluded that the “workers and the general population are being exposed to the most deadly chemicals that have ever been synthesized”. A vast body of medical literature exists today in United States, Europe, and Japan documenting the severe effects of computer usage on even occasional users. Fatigue, eye strains, margarines are common with medium range usage of computers. Women are most affected who stay prolonged time before VDT (video display terminals). Miscarriages, premature births, birth defects infant deaths are becoming common parlance. Recent research now concentrating on Computer based radiation concluding that human body is far sensitive to vary minute disturbances in radiation levels. VDTs generate a range of radiation- X-rays, ultraviolet, infrared, low frequency (LF), very low frequency (VLF), and extra low frequency (ELF). I cannot justify presenting the research on this subject but interested people can go through the excellent research by Paul Brodeur’s three part series presented in June 1989, New Yorker magazine or his book “Currents of Death”. Based on the growing research San Francisco recognized the harm caused by computers and passed minimum radiation levels for VDTs and computer display terminals during 1990. Fearing mass legal action from affected groups almost all computer manufacturers shifted their manufacturing to Asia, Taiwan, China or Korea where there is little regulation or no regulation and almost any exiting laws are ineffective as they can be flaunted by corrupt politicians (remember Bhopal tragedy-nothing or too little was done if any).
The computer industry and their controlled media while suppressing any information regarding the legal action by affected groups and workers, promoted this shift of computer industry to Asia ‘as globalization of Trade’ hailing it as an era of global village, growth of Asia etc. But the continuous research in this field is driving more westerners away from owning computers and even using them except for limited time. The excess inventory capacity of the computers produced will bankrupt the manufacturers.
Thus these manufacturers are forcing United Nations Aid agencies to use computers as part of their aid packages in the third world. In October 1984 issue of Developmental Forum reported the monumental research done by authors Ken Darrow and Michael Saxenian in bringing the small scale technology to the poorest nations and communities in the world. They reported the dangerous trend the UN aid agencies staffers are adapting in third world rural economies-computer link up with satellites- to get ‘technical information needs’ about agrarian practices and ‘unprecedented low cost instantaneous communications’ for village development. The authors dismissed the above position of aid agencies as ‘dangerous nonsense’ and reported the following facts regarding the reality:-
1. In a poor country using a micro computer linked with satellite half way around the globe to an information system developed in a western country is absurd and technological over kill. Most of the poor nations need type writers, books, manuals, hand tools, bikes, tape recorders at the most telephones.
2. As finding skilled repairers of computers in these poor third world countries is near impossible in many cases for computer parts additional computers were purchased. (many state governments in India bought thousands of computers but are now remaining in ware houses with out knowing what to do with them)
3. Telephone link up proved more advantageous than computer satellite link up which is extremely expensive and drains national resources.
The other option is under liberalization and privatization these computer manufacturers are now dumping their excess stock on unsuspected Indians with cut throat prices even by extending credit to consumers by corrupting politicians and selling the idea that computer will solve the third world problems of India.
Many western sociologists are pointing out that the high divorce rate, immoral unethical behavior in west is mainly due to watching the television serials more than 4 hours per day that encourage such behavior. Every program, drama, story will always highlight the divorce and immoral behavior as a freedom gained by women to be on par with men or as hallmarks of free society. But the reality behind these slogans, as pointed out by economists, is the greed of MNCs that is the main reason for such propagation. Many researchers believe that when consumers are limited as in western societies, the only way to increase the durable goods (cars, electronic items, etc) consumption is to break families. People living collectively and sharing hard goods washing machines, cars, appliances or at worse getting with out them are not good for MNCs that produce them in huge quantities beyond the market requirements. At worst the sharing behavior of family is outrageous to the corporate directed commodity society. So first nuclear families are encouraged as hall mark of progress and then the divorced singles phenomenon was systematically encouraged as here each person becomes a family unit and duplicates the consumption patterns of other family units thus increasing sales and profits for MNCs.
For example, If there are 1,00,000 families in a state/province and if all have a car and television and VCR and if each of the products can last for say 10 years, then the Car, television and VCR companies cannot sell their products for these 1,00,000 families because these families have all the products. The only way to increase or retain their sales and profitability is to some how sell. Population growth is negligent in many western countries. To sell products they need new families. This can be done either by importing people from other countries in fixed quantities or quotas like Canada, Australia and New Zealand do. But this leads to racial tensions and social struggles. The other way is let us assume if 50 % of the families break up due to divorce then wife and husband separates. But television, car and video cassette players cannot be split in to two and one of the partners thus divorced has to buy new set of TV VCR and CAR forcing the demand for Car VCR and TV to increase in direct proportion to the divorce rates. The ability of television as behavior conditioning tool as documented by researchers prove the point that if only divorce oriented serials are aired the viewers behavior will be conditioned towards such behavior. Now as most of the program content is decided by big corporations it is true that they tacitly approve such serials for maintaining their bottom line. As we see later in the article, that by repeatedly watching what is shown on television people become part of television reality because it conditions the mind and prompts one to act according to altered state of mind.
The Indian qualities of collective living, sharing, and non material relationship to life are viewed as opposite poles to the EIC or MNC ideology of growth, profit and expansionism. That is why like in India where these MNCs are arriving, the ‘ideological retraining process of masses’ will immediately start. Remember in all the current Indian television programming after liberalization and privatization this greed, divorce and immoral behavior is highlighted and encouraged both in advertisements or serial programs. Satellite communication technology which brings western television and advertising is combined with technical infrastructure to speed up homogenization with MNC ideologies. Most of this activity is funded by these MNCs via World Bank, International Monetary Fund, Asian Development bank as well as US agencies like U.S. Aid, the Inter American Bank, Asian American Bank. All these aid agencies serve only the MNC corporate agenda[1].
Then in the end of this article a summary is presented regarding the trends in the Indian Media for our understanding to show at what controlling level we do exist. This provides an answer to many questions as why we do not know much about happenings all around, and provides probably a course of action in future to correct historical mistakes that lead us on sure path of destruction.
EICs and Control over Print Media and Wire Services
By the beginning of 20th century international bankers under the leadership of house of Rothschild acquired leading interest in the three leading European news gathering agencies, Reuters (England), Havas (France) and Wolff (German).
Havas, the allied French Agency was a subsidiary of French Government. Most French Governments from 1840-1940 (except when Hitler disposed them and installed Catholic Vichy government for brief period of 7 years) have been subsidiaries of French house of Rothschilds in all their practices if not in theory. (pp 106)
Reuters which is main agency among the three is situated in the heart of old city of London-bastion of British Jewry ADAE-very close to the Bank of England. This agency believes that the news of the world was its own private property, to be withheld, to be discolored to achieve its own purposes, or to be sold to whom and where they directed. Between 1900-1920 when Rongo News service of Japan was obliged to pay a territorial “Franchise Fee” plus a service fees for news furnished. When Rengo attempted to buy news from Associated Press, Reuters assessed a “service fees” on the Associated Press for the right to sell news to Rengo.
Kent Cooper, general manager of Associated Press discloses that “a twenty year battle was fought by AP to give American people the truth about the news of Europe and the world. The greatest and the most powerful international media monopoly of 19th century in developing international attitudes and prejudices has been an undisclosed cause of wars for past 100 years. That the mischief planted had become too great for the new relationship of Associated Press to overcome[2]”.
During this time there was no television or radio that popular. But after World War – 2 these two mediums became very popular and thus the MNCs (EICs were transformed by this time) took gradual control over all major news channels and television broadcasting corporations in United States of America and Britain the centers of ADAE. We confine only to these countries as for Indians-Anglophiles- only these two English speaking countries are primary source of inspiration, and India exist only to imitate them to the spirit and we behave as if still we were still a colony of Britain or a protectorate province of America.
The Media Power
World wide media is a huge thing. Here we study briefly the ownership of the media and its power exercised by EICs turned MNCs in USA and Britain to give an out look for Indian readers who believed that these two countries are bastions of ‘free speech.’ For most Indians who still amuse why still they do not know most of these happenings around them this article will point a direction to think otherwise. We select only two countries of reference United States of America and Britain both part of ADAE. Indians are concerned with these two countries for most of MNCs are coming from here. As we are again subjected to the subjugation by EICs turned MNCs we need to study the media workings there to understand the media workings in India which is going to become petty soon a satellite of these MNC controlled publishing, completely masquerading the truth paving for another 200 year colonization.
1. United States of America
- Television Networks in America
As we have seen in the last part the houses we discussed acquired massive wealth which is impossible for by a single corporation controlled by one family to achieve in free economies or free markets where it was said that every thing is controlled by demand and supply of commodities. It is also repeatedly stated that such free market conditions exist because in these free markets there exists a free press, free media and free publishing houses ‘striving only for truth but whole truth as god say so-omen’. United States is always quoted as an epitome of free economy. We have seen above as how one corporate house controls a major section of economic activity. No we see how the same thing is true with the media. It is the heroic efforts of those US congressmen and senators who were and are uncorrupted by any means in United States, Britain that resulted in exhaustive studies about the power over by media by few corporations. Such process is almost absent in the Indian context which has to be rejuvenated to protect democracy and secularism.
The main Television networks in United States are as follows.
CBS Columbia Broadcasting System-200 TV affiliates, 255 Radio Affiliates, and Publication Division.News, Views, and Documentary propaganda and spin with viewer ship around 35 million house holds.
NBC National Broadcasting Corporation-viewer ship of round 30 million house holds –same as CBS
ABC American Broadcasting Corporation-Mainly entertainment channel-leaves the propaganda the big three networks (NBC CBS and CNN) and concentrates on exclusively on entertainment. 153 TV affiliates and 7 million viewer ship.
CNN Cable News Networks Owned by Time Warner Group about which we learn in section on Britain
FOX Fox news network owned by Australian born Rupert Murdoch we learn in the section about Britain.
MSNBC Micro Soft News Broadcasting Corporation, started by partial owner ship with Bill gates, will learn more about in the Free Press Section.
According to July 1968 House Banking Sub committee report, Chase Manhattan Bank alone controlled 5.9 percent stock in CBS[3]. Latter in 1974 a congressional report titled “Disclosure of Corporate Ownership” (which was published after two year intensive investigation by the Senate sub committee on inter governmental relations[4] ) indicated that Chase’s stake in CBS rose to 14.1 %, Chase also purchased 4.5 % of the RCA (Radio Corporation of America), parent company of NBC. The same report stated that Chase held stocks in another 28 major broadcasting companies. After this study another study[5] reported that Chase has gained 6.7 % of the ABC stock too. This is not to include the holdings of other Rockefeller associate banks, innumerous trusts, and foundations stake in major networks, and mention of them will only make this document a ten volume work.
b. Wire Services and News Papers (Print Media)
It is surprising to note that there are only two sources of international News collection, Reuters from England and Associated Press (AP) from France. Every other news agency including PTI (Press Trust India) and UNI buys news from these two news sources. We have seen above these two news services were finally in the tight control of Rothschilds and their associates.
Domestic news is gathered by ABC, CNN or NBC television networks or their affiliate stations. It has now been learned during the 2000 senate hearings on bias in news media over last presidential election, in subsequent senate hearings, that these three networks also share (buy) domestic news from American News Corporation which is owned by a single owner and a wealthy New York banker of Jewish descent.
It is interesting in this regard to note the observations of the 1983 Congressional Research Services Report which stated that by 1983 out of 1700 dailies only 531 are still independently owned. Also majority of these news papers were small town news papers which have only limited impact on shaping nation’s views. The report also observed that this independent owned news papers in 1945 were around 1381. Majority of these corporate controlled news papers (1179 dailies) are owned by New York Times, Washington Post, Los Angles Times syndicate, Boston globe, Baltimore Sun, Chicago Sun Times, Houston Post, and the Minneapolis Star/Tribune. Financing of these press operations are done by Chase and Citi group and their affiliate banks. Also the other major papers in the orbit are Arkansas Gazette, Des Monies Register and Tribune, Denver Post and Louisville Courier. Gannett & Co (Publisher of USA today and more than other 40 news papers from Hawaii to New York[6].
Apart form the corporate holdings in these news papers and their affiliates by Chase, Cit group, the major source of Advertising revenue for these papers comes from 100 major corporations in 5 or 6 industry segments owned by the same international banking interests headed by Rockefeller brothers.
Besides these news papers the major book publishing houses Mac Milan, Random House, IBM publishing and printing, Xerox Corp., McGraw Jill, Harper Brothers, Yale University press, Little Brown and Company, Viking Press, Cowels Publishing, and finally Harper and Row are also in the orbit of these major banking corporations. Most of these above mentioned presses publish various textbooks for major schools colleges and universities in US and are viewed as important sources of impartial and non biased sources of information.
c. American Public Education (Primary and Secondary till High School)
As we have seen above the mass communications media is firmly in the hands of few families that control economics of US economy. Now the other source of free information in a free market economy is the Public Education that is given in the schools and colleges of US. The other form of education in United States is the biblical colleges and theological seminaries, catholic or protestant school boards who teach still to the letter what the bible taught blending it with modernity. Yet another form of education is provided by private schools and colleges where the super rich of America will study and train to rule the huge corporations and government.
Many scholars point out that, in 1902 John D Rockefeller realizing and understanding the importance of public education both as a way and means to secularize the education from the hands of Christian missionaries and as a platform to prepare future generations of students who believe that US is a free market and there is an economic freedom to be defended, created National General Education Board (GEB)[7]. The in charge for this non profit trust was the personal assistant of John D., Frederick T. Gates, who stated in the board’s “Occasional Letter, No 1”,
“In our dreams we have limitless resources and the people yield themselves with perfect docility to our molding hands. The present educational conventions fade away from our minds, and unhampered by tradition, we work our own goodwill upon a grateful and responsive rural folk”[8]
In between 1902 – 1907 John donated a total of 43 Million to GEB. 1917-1919 John Jr. gave a total of $ 200 million to GEB (valued at the present currency value of around $ 2 billion) through the Rockefeller Foundation and Laura Spellman Rockefeller Memorial foundation. Some scholars observed that “the foundations (Carnegie and Rockefeller) stimulated two thirds of the total endowment funding of all institutions of higher learning of America during first third of this century. During this period Carnegie Rockefeller complex supplied twenty percent of the total income of colleges and universities and became in fact, if not in name, a sort of US ministry of Education.[9]
Historians and scholars point to another thread, the creation of Progressive Education Association by John Dewey. From this time onwards the scholars point out that the battle for the nation’s youth’s minds started. They point to a series of statements attributed Dewey and others as to what is in for US youth.
For example Dewey stated “There is no god no soul. Hence there are no needs for props of traditional religion. With dogma and creed excluded, then immutable (unchangeable) truth is also dead and buried. There is no room for fixed natural law or permanent moral absolutes”[10]
Another such example was the statement of Dr. Harold Ruggs, associate of Dewey, “a new public mind has to be created. How? Only by creating tens and millions of individual minds and welding them in to a new social mind. Old stereotypes must be broken up and ‘new climates of opinion’ formed in the neighborhoods of America”[11]
The US Government sponsored National Education Association which is to provide a stable base for education finally became a major recipient of Rockefeller and Carnegie donations and in 1934 adapted John Dewey philosophy on socialism, globalism and incorporated in to class room. Many scholars point out that while major changes were administered in U.S. education through these foundations and their controlled news papers, and media Mr. Dewey slipped silently to USSR to reorganize Marxist educational system there.[12]
Many scholars point out that “Rockefellers not only used their money to seize control of America’s centers of teacher training, they also spent millions of dollars on rewriting history books and creating text books that undermined patriotism and free enterprise” [13]. Scholars point out the text book series published under the title “Building America” brings Marxist propaganda and that California Legislature refused to appropriate money for them[14]. Also it is pointed that major foundations of Rockefellers and associates working through hundreds of secondary research foundations created think tanks of various categories (close to 1500 think tanks exist in America) on various social, political, economic, religious and national issues and financed the production of thousands of reports, studies which were stated as facts, realities. Often these findings are quoted as facts in the text books printed by the same establishment. Experts point to the Reece Committee (congressional committee on education in United States America) investigation and findings about its investigation in to foundations and their control over teacher training in schools “Research and experimental stations were established at selected universities, notably, Columbia, Stanford, and Chicago. Here some of the worst mischief in recent education was born. The Rockefeller and Carnegie established vineyards worked many of the principal characters in the story of suborning of American education. Here foundations nurtured some of the most ardent academic advocates of upsetting the American System and supplanting it with a socialist state.”[15]
The results of such tampering with education and its consequences were glaring after 55 years by 1970. “American Family structure produces mentally ill children” Ashley Montagu stated while giving a lecture on education in Anaheim, California on November 9, 1970. Other scholars point out to various statements given by experts “Any child who believes in God is mentally ill” (Paul Brandwein, “The Social Sciences”, Harcourt Brace, 1970, pp10). “Every child in America who enters school at the age of five is mentally ill, because he comes to school with allegiance toward the elected officials, toward our founding fathers, toward our institutions, towards the preservation of this form of government, patriotism, nationalism, sovereignty. All these prove the child is sick, because the truly well individual is one who has rejected all things and is what I call the true international child of the future.” (Dr. Pierce, Harvard University, 1973.) “America is reaping the consequences of the destruction of traditional education by the Dewey-Kilpatrick experimental philosophy. Dewey’s ideas have led to the elimination of many academic subjects on the grounds that they will not be useful in life. The student thus receives neither intelligence nor the factual knowledge which will help him understand the world he lives in, or to make well-rounded decisions in his private life or as a responsible citizen.” (Admiral Hyman, “The Tablet” August 11, 1959).
Though higher education in American universities, doctoral or post doctoral research facilities in the universities are top class in the world, conspicuously in these centers of higher learning there are many foreigners than Native Americans, in some departments like computer science or space technology at times hundred percent enrollment is foreign students. Even the few Americans who study in the centers of higher learning seldom came from regular public schools. They came from prestigious Ivy League private schools which are beyond the reach of ordinary Americans.
d. Radio Networks and Alternate Media or American Free Press
Though there is an absolute control over the electronic and print media the radio networks remained relatively free within America. Only fifty percent of the radio stations were owned by main stream media networks. Rest is held by the fundamentalist Christian groups, small town business men, or rightwing militias. It is in these radios the battle to regain the control of the United States from the monopoly of banking interests is waged every day even today. Talk show after talk show, program after program on these radio waves will try to inform listeners about the actual characters behind the events and try to inform people to take the battle to streets. They also include Christian Broadcasting Network, which wants to take back the US to its original constitutional roots as envisioned by the founding fathers. It is this organized radio network in the hands of people and the independently published dailies that we can call as Alternate Media or American Free Press. The other fifty percent of the Radio networks owned by the main stream media will be dedicated only to the traffic and weather or to the cheap entertainment, songs.
The most important of these alternate Radio shows is Rush Limbaugh show and Dr. Laura Slushinger’s show. These two shows are barred/jammed from airing in to the New York City which is the bastion of international bankers.
e. National Public Radio (NPR) and Public Broadcasting Corporation (PBS)
Frustrated by the monopoly over the mainstream media the American citizens and private press core created a series of radio stations interconnected and provides the same news and analysis called National Public Radio (NPR). In the same way an elite intellectual television station was created called Public Broadcasting Services (PBS) with the intent of running the show only on Public Money. But this PBS network became so popular, authentic among intellectuals and scholars the creators were forced to expand them beyond home town shows soon to become so vast that it needed gigantic funds to run it. In the inception years NPR provided the needed factual analysis for the Americans and others.
As US government cannot fund for any private enterprise, the organizers requested funding from friendly patriotic Americans to donate. The NPR and PBS network became so factual that in mid seventies it wanted to air a program on Karl Marx (Karl Mordecai Levy) titled “Last Jewish Prophet-Facts and Lies”. As soon as the program began main stream affiliate stations cut the broadcasting of that. Within one year gigantic donations flown in to NPR and PBS and virtually all the original staffers were removed and were appointed by members of main stream media networks. Now the major funding for NPR and PBS comes from Carnegie Mellon Foundation, Rockefellers Foundation, Rockefellers Brothers Foundation, Sarah Lee foundation, Ford Foundation, AMD (Archer Midland and Daniels-a giant agribusiness firm in the orbit of Rockefellers). The ability to create spin in intellectual circles of this NPR and PBS is cleverly used in latter times to promote the agenda of International bankers since 1985.
2. Britain
Television
BBC
ITV (independent television) bosses Michael Grade, Michael Green and BBC Director of programs Alan Yentob and Charles Saatchi are known to the insiders as ‘St. John wood mafia’. All four are power full members of Jewish community in Britain. Governors of BBC came from Warburg S.G. bank. Warburg family are closely associated with Rothschilds in banking, merchant banking and investment brokerage. It shares news with NBC of America, thus effectively regulating news flow to North America.
Channel - 4
Channel 4 CEO is Michael Grade who previously controlled BBC 1 & 2. His Media Group MAI owns two franchises of Anglia and Meridian. It has 5 % stake in ITN (Independent Television Network) and 29% stake in Channel – 5. It also has close links with Time Warner of America and its subsidiary HBO. Major role in this ITN is played by Lord Hollick one of the main directors of Holland based Hambros Bank which is in the orbit of Rothschild’s cousins, Lombard.
Carlton Communications & London News Network
Carlton communications owns Carlton TV, Central TV, 20% stake in ITN, Meridian TV, and GMTV. It also owns 50% stake in London News Network. Its turnover is close to $ 2.25 billion US dollars. It has significant assets in Asian subcontinent. Michael Green is the director of this corporation. He was related to Mr. Wolfson and Mr. Young who are closely related to Rothschild Empire.
Granada Group
The next media empire which owns the other 50% of London News network is Granada Group. It is worth $ 10 billion dollars, holds 20% stake in ITN, Yorkshire Tynes Tees TV along with Lazards Merchant bank. Lazards are Belgium cousins of Rothschilds. Granada groupholds 11% stake in BskyB and owns its British counter part GskyB. BskyB has stakes in the pornography adult cable Playboy Channel.
Pearson TV
The next important TV is the Pearson TV which is owned partly by Lazards Bank (Belgium cousins of Rothschild) and has long term production relationship with third largest American mega media group Viacom. Pearson TV owns Thames TV which had interlocking directorships with N.M Rothschild Merchant bank.
Cable TVs
UK TV which is one of the main cable companies which goes by UK gold and UK living (women) are partly owned by David Asper family via their Can West Global communications. This family along with Bronfman is a major force in the World Jewish Congress circles and thus associated with Rothschilds. Can west has major interests in Canada, Chile, Australia, New Zealand.
Radio
46% of the Talk Radio of U.K. is controlled by the owners of Media Ventures international. The other owners of the talk radios are H (A) mbros Merchant Bank of Netherlands, Dutch cousins of Rothschild, Luxembourg based CLT media group, and Can West Globals’s David Asper.
Advertising
WPP of England runs Worlds largest Advertising and marketing establishment. The main share holders of this group are a company known as RIT capital partners owned by Jacob Rothschild.
The Press
- Associated News Papers. This group owns Daily Mail, London Evening Standard, has 20% stake in ITN Television, and 20% share in ITV Company. The main financiers again for these massive media operations are merchant bankers N.M. Rothschilds and associates.
- News Group International. This group is headed by none other than Rupert Murdoch. His father Keith was a low paid reporter and described himself as ‘mamzer Jew’. Murdoch came in to contact with Harry Openheimer, head of De Beers and Anglo American Gold cartel, and impressed him so much that between 1968-1985 billions of dollars flew in to Murdoch’s buying spree of Media houses all across the world. Along with Harry Openheimer, Bronfman of Seagram empire, and Rothschild banking and financial interests funded this media take over of Australia, Hong Kong, New Zealand and other Asian countries. Today this group holds lion stake in television networks BskyB, Twentieth Century Fox. It also holds major stake in the following news papers, The Sun, News of the World, The Times, The Sunday Times and the Times literary and Educational Supplements.
- The Telegraph Group. The prominent papers in this group are The Sunday Telegraph and the Young Telegraph. The Chairman of this group is Conrad Black. Prominent Jewish business men of Canadian Origin. He owns National Post and other publication interests in Canada. The other directors of this group are Rupert Hambro-of Hambro Investment Management, and Sir Evelyn de Rothschild, director if Anglo American Corporation-South African Gold giant. But 82% of this Telegraph group was owned by Hollinger Group whose Chairman was none other than former American Secretary of State Henry Kissinger. This Hollinger group apart from Spectator magazine owns close to 220 major magazines and News papers in United States.
- Pearson Group of Publishers. This group owns Financial Times group and The Economist Magazine. Major financier and co owner of this group is the N.M Rothschild merchant bank. Pearson also owns the publishing houses of Longman and Penguin.
I just want to stop here. The purpose of this article is not to list all owners and directors of the publishing houses individually. It is to give an idea as to how much control the EICs turned MNCs exercise in the publishing division, media and press core.
3. Behavior Conditioning to Mind Control
According to Advertising Age magazine 75% of the commercial network time is paid by 100 large corporations in United States of America. Out of $ 100 billion annual advertising industry expenditure (which is more than the money spend by US government on the secondary education, and more than 150 different countries total annual GDP) $ 75 billions are paid by 100 corporations. These 100 corporations can be divided in to 10 product segments like automotive, banking, oil industry, aviation, communications etc and each of these segment is controlled by a hand full of families not exceeding ten. All these hundred are interlinked as discussed in the part -2 of this article. There are 4, 50,000 corporations in United States of America. Only 100 corporations belonging to 10 industrial houses will decide as to what appears on television. If one produces a television program to broadcast one has to get the financial backing from the television stations. This means his program has to be approved by the corporations that provide funding for production and broadcasting of these television stations. This approval procedure in turn results in effective censorship of any negative image programming about corporations.
Another reason why only huge corporations dominate the television is the affordability. In US half minute prime time advertising costs any where between $ 200,000-$ 300,000. If a small company wants to add 4 advertising slots of its product per month it need to spend $ 1.2 million dollars on advertising per month. Annual advertising budget on television alone will cost close to $14.4 million dollars. If television advertising budget is around 5% of the total sales forecasted then the sales for such company should be around $ 280 million U.S. dollars. This means vary few companies can afford such budgets effectively eliminating all medium and small players from the field.
That is why even in India, only few companies are forefront in the field of television advertising. Like in America in India too these are oil companies, information technology companies, fast food companies, cloth makers’ car manufacturers and soft drink companies. When they are spending so much money on advertising they expect some return.
Any person if on average watches 5 hours television then he will be bombarded with 21,000 commercials per year each prompting him to buy something from sponsors. This message for buying was forcibly placed in to his mind where it retained and was then brought in to action, which translates in to money to MNCs. If the same person in the 5 hours television watching, views family break up, divorce, immoral unethical behavior, violence for whole year, his behavior is altered towards the message projected by television. It is this behavioral altering effect of television that was carefully studied by researchers who concluded that more than two hour television watching is similar to drug addiction like alcohol or cigarette smoking or mild opium.
Scientific Basis for mind control by television
This addictive television viewing experience or internet viewing experience is the most beneficial to the large corporations, governments and organized religions who spend billions on television message as it changes the human decision making process passively. According to scientists it induces hypnosis and passive learning.
Australian neurological researchers who studied the brain-wave activity found that the longer one watches the television or play computer games or hooked to internet the more likely the brain will slip into alpha level of activity, a slow and steady pattern in which the brain in its most receptive form. In this non cognitive mode the information is placed directly in to the mind/brain with out viewer participation. People receive information with out thinking about them[16].
The first reason for human brain slipping in to this mode of reception was lack of eye movement when watching television, or computer terminals/game terminals together called video display terminals (VDTs). If one sits at a normal distance from television or VDTs eye can gather most of its information with out scanning the television or VDT screen. Smaller the television set or VDT more will be lack of eye movement. If the television screen is more than 40 inches then eye movements are stimulated to grasp the complete picture. The lack of eye movement disrupts, according to scientists, the relationship between seeking images and stimulation to think. This relation between stimulation of thought and eye movement is the genetic safety valve provided to species in their evolution. While watching television the lack of eye movement effectively disrupts the association between eye movement and stimulation of thought, as eyes do not seek the image while watching television or VDTs.
Second reason for brain slipping in to alpha mode results also follows from lack of eye movement. The television screen flickering on and off sixty times per second, and people staring at it with out moving eye balls effectively induces hypnosis. This experience is similar to watching the hypnotist’s candle.
The third reason for brain slipping in to alpha mode is the images from television or VDTs, come at their own speed. They never give chance for the viewer to analyze them. If viewer analyzes them then he will fall back in comprehension of the next sequence of images. So he has to either stop watching the television to analyze or surrender himself for the television or VDT images believing everything with out analyzing. So the very nature of television experience makes body and mind passive receptors to information.
In watching film, after film is over we have to get out of film viewing experience in 3 hours and will come back to normal senses after which we discuss and analyze and comment on what we saw in films. By this externalization of images we tend to examine them with other facts before believing them. This process of examination is absent with television viewing experience. Also the film screen is bigger than life size which induces eye movement. In that sense films are better than television (especially if television screens are diagonally in the range of 13 inch to 32 inch).
Television viewing is compared to drug experience similar to tranquilizers if prolonged more than 2 hours continuously per day. The famous research done by Australian researchers regarding the effects of television on Children concluded that children become hyperactive while watching television. While children watch television, like adults, the association between eye movement and learning is disrupted. Children wanted to participate in the learning experience but under go hypnosis while watching the television. When children view television they continuously watch violence via cartoon networks or world boxing events or any other stimuli with out any chance to analyze them because of the speed of the stimuli presented to them. These stimuli will be implanted in their minds and brains passively. During these stimuli implantation the energy of the child which other wise will be spent in participatory learning experience will also suppressed. Once the television is shut off the suppressed energy will burst forth which results in disruptive behavior and hyperactivity. The only way to stop this hyperactivity is to engage child in another participatory learning experience which needs parental time and effort or put them back before television set when the above mentioned learning and energy suppression is repeated and finally expresses it self in school and other social settings. If children does not express this energy it manifests it self within the body as higher acidity, thus affecting the metabolic cycles of children and associated diseases.
For youngsters when they feel bored usually they need to go out and play with others or go to library to read or engage in activity that stimulates their learning. Sitting before television for long hours not only creates hyper activity but it also reduces the ability to react with any other person of similar age. When ever they get bored, youngsters and children will turn to television. As alcoholics, when ever they get bored, turn to alcohol, so too children will turn to television when ever they get bored. In this regard the researchers claim that this television as a first step to mild drug addiction. For last thirty years the epidemic of disruptive children is growing out of proportions in western countries some of which now are serious about curtailing the children television watching hours.
Other reason researchers believe that television is very disruptive if viewed for longer duration is defined as perpetual speed up and confusion. Unlike real life, in television, reality of different time frames were cut and pasted called ‘technical events’ and shown in sequence which is faster than happenings in real life. During prime time commercials in a 30 second period the images or technical events change more than ten to fifteen times. This is the reason why people pay more attention to advertising than the regular program as advertising demands more attention to catch up with the many images or technical events. If viewer is watching the television for even mere two hours he is bombarded with the fractured reality cut and pasted. This requires accelerated growth in attention which demands much more concentration than regular viewing of a film. So when the set goes off first he has to come from this hyper activate state to the normal real life state which is slow and normal. Normal life, regular surroundings, same house, same neighborhood with out changes, this difference will kick in the anxiety in the viewer. Comparing to television ordinary life is dull. To avoid anxiety like taking alcohol or smoking a cigarette one has to set the television on once again.
Second, watching television in high state of attention and coming out of such hyper state to normal state will suddenly make one feel tired, exhausted and worn out. For children such change is disastrous. Educators in many western countries are alarmingly observing that such sudden changes result in total loss of attention in normal life. This results in total loss of interest in surroundings they live and grow. They become bored only within few minutes of studying any subject in schools. Children demand constant change as in television. They want the teachers to perform rather than teach. Their behavior becomes disruptive and precisely at the time they need parental support, more strict discipline to bring them back on regular track. But at this juncture in the name of ‘rights of children’ MNCs will force local governments to ban all disciplinary procedures against children. Essentially the children will be free to grow disruptive and television addicts. This aids the MNCs sponsored advertisement messages to sink in children at the most vulnerable ages so that their behavior can be modeled and mind controlled according to the MNC defined life style. The life style that is replaced by television is the natural slow progressive cultural life style of any given nation. This socially progressive cultural life is replaced by an artificial living environment defined by television of speed, space travel, fast cars, free life styles all geared towards MNC product selling by transforming and speeding up the internal learning of brain and nervous system in the most disruptive manner..
Brain is slowed down in to alpha mode and nervous system is activated to hyper speed of reaction at the same time-too fast to read, write understand or to relate to another human beings while generating anxiety and stress. From this alienation a new human emerges like in USA or Europe a person who can never slow down or cannot tolerate slow progress. For such persons the television imagery takes a real form. They believe the images of television as true and try to model their behavior according to the images they see on the television. Many researchers most notably from University of Pennsylvania, Gerber and Gross, found that television has the ability to make viewers believe that what is shown on it is reality.
Politically this has disastrous consequences. Like in America where primary information source is television, and where there is no other way to verify the facts presented in television, many tend to take what ever said on television on its face value. Governments, organized religions and corporations can manipulate this to turn public opinion in their favor. This was evident from the Regan election campaign era usage of television. Even ordinary citizens in their social day to day life think that the television stories are real and identify with them, pray for them cry for them and try to live like them.
Many researchers believe that the very nature of television viewing experience causes such break down in the human beings. This can be very well exploited by governments, religious leaders or MNCs for their best advantage. We have seen in two previous articles, that for the last 50 years we did not know much as to what was happening any where in the world or around us. Information control is total and effective over India. We did not know for example that liberalization and privatization were implemented in more than 20 countries since last thirty years and in each of the cases all these countries in ten years went bankrupt descending in to slavery to MNCs. Also in all these countries and other hundreds of third world communities where ever the western television entered as part of package of liberalized development along with MNCs, it destroyed families, societies and communities resulting in total break down of moral ethical social values resulting in total chaos. By preventing these two important proven facts that happened in more than thirty countries, and selling liberalization and privatization as a panacea for the Indian Development clearly shows the hidden agendas of these EICs turned MNCs for they knew what were the results of these practices for last 30 years.
Given many unknowns it is wise for us, Indians, to devise a strategy to deal with this new explosive technology or economic systems which passively conquers the minds of people. Some policy, regulation is needed that should aim at preventing the mad opening of ten of so channels of 24 hour news, or 24 hour programming, or dumping western style on Indian masses only to destroy their family, society of national cultural values.
In India, we have 4 major television networks. Government controlled Door Darshan which can be sold any time to Reliance network or its associates. Z TV network operating in north. Enadu TV and Sun (teja etc), Jaya TV network operating in south. In addition to them we have NDTV-an affiliate of MSNBC, CNN, Star, etc. All foreign programming is a rerun of American Life style which destroyed American life it self socially, morally and ethically. Domestic programming exactly imitates the foreign programming by indianizing the same. As liberalization and privatization dictates there should be no control over this television or internet medium by the central government. That means every one is free to show what ever they feel fit to show irrespective of the consequences either on adults or on children. The argument goes they watch so we produce.
Most of the advanced countries like Germany, Japan are limiting the 24 hour program channels to a minimum completely eliminating 24 hour news channels. They are banning all children cartoon networks while limiting the time children watches the television. With out learning from their experience if we continue the pace of liberalization and privatization then in next 20 years we will be another destroyed colony of America and Europe.
4. Conclusion
The question that we need to ask is not whether Indians-individuals or groups will benefit from any technological revolution or not. The question should be who benefits most? Whether India can benefit in long run or just for the next 5 years and then will be destroyed for ever will be known only after the fact happens. Diamond mining companies like De Beers, Dwyka are mining in South Africa since last 200 years. Trillions of dollars worth of diamonds were extracted from South Africa. Did South Africa became a first world nation? No. On the contrary South Africa contains highest crime rate and law and order problems in the African continent. Who benefited most from the diamond trade? Definitely De Beers? Did South African labor benefited. Yes in the short run. They got employed in the De Beers mines. Their income blown on liquor and immoral behavior, their active work life reduced only to 40 years, most of the diamond mining workers contacting aids, finally paid by De Beers close to 7 cents a mile to go back to their home villages to die. The AIDS epidemic is too high in South Africa that government revenue is not sufficient to tackle the vastly affected populations. With virtual control of South African mineral wealth under the iron clutches of De Beers, political governments are helpless. Any attempts to nationalize mineral wealth will call the wrath of Britain that will be ready to colonize S. Africa in 24 hours at the behest of De Beers. There is no shortage of labor pool for De Beers in South Africa with millions of Africans displaced in years of ethnic conflicts willing to work in these mines. The same story is repeated in the gold mines. This is not the thing of the past; it is even today repeated in South Africa. Why and how it should be different in Indian diamond mines? What are the checks and balances that we have? Did we try to understand why America banned De beers from doing business even today?
For all who ask why should Britain re conquer S. Africa at the behest of De Beers, the answer is simple. The British economy runs and maintains the standards of living of British people with the revenues generated and taxes paid by hundreds of companies like De Beers and their trading partners. We have seen the economic control these MNCs exercise over Britain and USA in the previous section and media control in this section. For American British economies to survive, maintain their living standards they have no choice to side with these EICs turned MNCs. The story is same. In this context the Iraq war is of much significance and proves the point the extent to which Britain and USA go to protect the interests of these EICs turned MNCs under the slogan of ‘freedom for Iraqi people’. Also it is worth remembering in a glaring defiance of international law US, British after toppling Taliban government in Afghanistan virtually replanted the entire agrarian lands with opium crop, as the revenue from this crop in the international markets which amounts close to $ 500 billions is very much needed for the US economy to survive on yearly basis. Per day US needs $ 1.75 billion dollars investment inflow to sustain its standards of living. Apart from the Sep 11 bombing of WTC and Pentagon, which was never conclusively proved, the other silent crime of Mr. bin Laden or of Taliban was they destroyed the entire opium crops for three years chocking the supply of needed billions of dollars of cash for the survival of US and British economies. We know the official British policy was to protect EIC commerce which is mainly opium trade. It is these two countries, USA and Britain, the bastions of EICs turned MNCs today want to India to open up, not for charity. But they knew that India still has some unknown wealth even not known to Indians which is needed to secure their economic well being. So they benefit most from Liberalization and Privatization not us the innocent Indians. What we can pray is to save India from becoming another S. Africa, the poorest, disease ridden country despite the fact that she was number one producer of gold and diamonds for last 150 years.
In the last part of this series we see liberalization and privatization in action in few countries. How these concepts paved for a total economic slavery of the nations, destruction of national values, disruption of family structure and finally break down of ethical and moral structure of the countries where these concepts were implemented.
Exercise:-1. If you really want to know whether there is an unknown unexplained self imposed media control over Indian private news services, please does this exercise every day for a month and you can understand a pattern. This needs a computer and internet.
a. Step-1. Go to www.reuters.com
b. Step-2. Take an international topic and print the same.
c. Step-3. Take few English/Hindi language dailies and scan through the International News.
It first amazes the reader to note that Reuters Story was reported in all Indian news papers as Reuters-England is the only provider of international news along with AP-France since 1900 to all interested countries. But what amazes more is if Reuters news reports about a particular international topic contains ten principal points no single Indian news paper will print all the ten points of that particular topic. As if an unwritten solidarity each Indian news paper prints one or two points of the ten principal points reported by Reuters.
Also no two newspapers in most cases will repeat the same principal points. Such coincidence amazes the reader if he follows the news reporting in Indian media for a month. As an individual if I need international news perspective I can read directly Reuters where I get a summary of one side perspective of news. To get the same summary I have to ‘democratically read a dozen’ Indian news papers.
[1] See Corporations as Machines-from pp 131-135, in “In the Absence of the Sacred-The failure of technology & the survival of Indian nations,” Jerry Mander, Sierra Club books, San Francisco, 1992.
[2] “Barriers Down,” Kent Cooper, 1942.
[3] William Hoffman, David, New York, Lyle-Stuart, 1971, pp 164-165
[4] United Press International, “Big Bank Dominance of firms described”, Arizona Republic, 7 January 1974.
[5] Garry Allen, the Rockefeller File, Seal Bach, California, ‘76 Press, 1976, pp 386.
[6] “Behind the demise of Family News Papers”, Alvin P. Sanoff , US News and World Report, 11 February, 1985, pp 59.
[7] Hoffman, David, pp 50
[8] “Occasional Letter No. 1”, GEB, 1904.
[9] Allen Gary, Rockefeller File pp 45.
[10] Epperson, “The Unseen Hand” pp298.
[11] The Great Technology, Harold Ruggs, pp 32.
[12] Adam Ulman, “A History of Soviet Russia”, New York, Draeger Publishers, 1976, pp102.
[13] Gary Allen, “Rockefeller-Campaigning for the new world order”, Belmont-MA-American Opinion, 1974, pp9
[14] Gary Allen, “Rockefeller-New world order” pp9
[15] Rene A Wormser, “Foundations-Their power and influence” New York, Devin Adair Company, 1958, pp 142-143.
[16] Refer for a detailed discussion on the above topic the following. 1. Plug in Drug by Marie Winn, 2. Four arguments for the elimination of television by Jerry Mander 3. Choice of Future by Australian National University scientists Fred and Merrylyn Emery.
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